Packaging design that works on the shelf and off it.

Packaging is often the only physical touchpoint a customer has with your brand. Coffee & Candle is a London packaging design agency designing packaging as an extension of brand strategy, not a separate decoration exercise.

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Strategy-led packaging design

Good packaging design starts with the same question as everything else we do: what does this brand need to communicate, and to whom? From there we design structure, materials and visual language that reflect the brand system — consistent with your identity, distinct on the shelf.

Whether you’re launching a new product line or refreshing an existing one, we work through the full process: concept, structure, print-ready artwork, and guidelines for scaling across a range.

What our packaging design process covers

Packaging is a brand decision, a design decision and a production decision at once. We work through all three in clear stages so nothing gets lost between the idea and the print run.

Brief and positioning: what the pack must say, to whom and where it will be sold
Structure and format: the shape, size and materials that suit the product and the budget
Visual design: logo placement, colour, typography, imagery and information hierarchy
Print-ready artwork prepared for your manufacturer or print supplier
Range guidelines so every new product or flavour fits the system

Packaging guides and templates

If you are still planning, start with our packaging design guide and the brief-to-shelf process. Our packaging design brief template helps you write a clear brief, and our guides on sustainable packaging in the UK and food and drink packaging cover the practical constraints.

Packaging and the rest of the brand

Packaging works hardest when the brand underneath it is clear. We can design the pack inside your existing branding, or build the branding and the packaging together so they are consistent from the first sketch. We scope each project around your product and range.

Launching a new brand?

If you are building a brand from scratch, our startup branding agency in London page explains the faster, founder-friendly process we use for new businesses.

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Ready to start? Tell us where the business is today.

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Frequently asked

Do you design packaging for an existing brand identity, or does it need to start from scratch?

Both — we can design packaging within branding you already have, or build the identity and packaging together if you’re starting fresh. Either way, packaging should read as an extension of the brand, not a separate design exercise.

How much does packaging design cost in London?

The cost depends on the number of products, the complexity of the structure and how much identity work is needed first. We give you a clear number on a free consultation.

How long does packaging design take?

A single pack usually takes several weeks from brief to print-ready artwork, depending on structure, approvals and the print supplier. A full range takes longer, and we agree the timeline when we agree the scope.

What’s included in a packaging design project?

Concept development, structure, print-ready artwork, and guidelines for scaling the design across a range — so a new SKU doesn’t mean starting the whole process again.

Can you work with our existing manufacturer or print supplier?

Yes — we design to the specifications and constraints of whoever’s producing it, whether that’s a supplier you already work with or one we help you source.