Hestory

Rebranding a trend

Rebranding a trend

Hestory billboard reading 'Together, we can build confidence.'
Hestory billboard reading 'Together, we can build confidence.'

Services

Art Direction

Client

Hestory

Location

Mayfair, London, UK

Year

2025

Credits

Content

Info

When Hestory Mens Grooming approached us for a rebrand, they faced several challenges with their existing brand identity. Their goal was to refresh their image, enhance customer engagement, and reflect their evolving business values. The project ran it's course and thanks to successful repositioning, Hestory grew to 3 additonal branches in Mayfair, Chelsea and Camden, the brand focused on the non-tradional concept, constantly growing its audience and nurturing its community.

Hestory shopfront at night with the illuminated orange sign
Hestory hoodie with the orange wordmark
Hestory grooming products beside orange trainers on the street
Hestory t-shirt with a mountain graphic and wordmark
Person in a Hestory hoodie standing in a dark doorway
Hand holding a Hestory beard oil bottle
Hestory tote bag hanging on a wall hook
Hestory typographic poster held up on the street
Hestory team walking down a London street in branded black t-shirts
Hand holding a Hestory tin against glowing lights
Hestory shop on a London street at dusk
Hestory hoodie hanging on a rail