A branding agency in London that starts with strategy, not a logo.
Coffee & Candle is a London-based branding agency working with founders and growing businesses who are done guessing. We build brands from positioning through to the branding and digital experience that carries it.
What working with us actually looks like
Most branding agencies start with mood boards. We start with your business — who you’re actually for, what you’re up against, and what you want to be known for in three years, not three months.
From there we build outward: positioning and messaging first, then the branding, then the website and digital touchpoints that put it in front of real customers.
Who we work with
We work with startups, small businesses and founder-led brands that want a brand strong enough to grow into. If you are earlier or smaller, see our pages for startup branding and small business branding.
Choosing between branding agencies in London
London has hundreds of branding agencies, and they differ more than their websites suggest. Ask who will do the work, whether strategy comes before design, and what you will own at the end. Our guide on how to choose a branding agency in London lists the questions we would ask, and how much branding costs in the UK helps you set a realistic budget.
You can also look at our recent projects to see the finished work, or read how we approach logo and branding and packaging design.
How a branding project runs
Every project follows the same stages, so you always know what is happening and what you will receive next.
- Discovery: your business, customers, competitors and goals
- Brand strategy: positioning, messaging and voice
- Logo and branding: logo, colour, typography and guidelines
- Application: packaging, website and launch assets
- Launch and review, with the option of ongoing SEO and paid marketing
Choosing between branding agencies in London
There are many branding agencies in London, from large networks to small studios. The right one depends on your stage, your budget and how much senior attention you want on your project.
Our guides cover how to choose a branding agency in London, what branding costs in the UK and agency, freelancer or in-house.
Brand strategy, brand identity, digital — under one roof
You don’t need three different suppliers for strategy, design and web. Our team in London handles brand positioning and architecture, logo and branding, and the websites and digital experiences that bring it all to life.
- Brand strategy and positioning
- Visual identity systems and brand guidelines
- Packaging design
- Websites and digital brand experiences
Ready to start? Tell us where the business is today.
Frequently asked
How much does branding cost in London?
A full brand strategy and identity project costs more than a brand refresh, so we scope every project around your actual business rather than a fixed package, and give you a clear number on a free consultation before any work starts. For typical UK ranges, read our guide to how much branding costs in the UK.
How do I choose between branding agencies in London?
Compare relevant work, who actually does the work, the process and the scope of what you are buying. Ask for references and a clear breakdown of deliverables. Our guide on how to choose a branding agency in London walks through the questions to ask.
How long does a branding project take?
A full brand strategy and identity project typically runs 8 to 12 weeks, depending on scope and how quickly feedback rounds move. Smaller identity refreshes can move faster.
Do you only work with London-based businesses?
No — we’re based in London and it’s our primary market, but we work with ambitious businesses across the UK and internationally.
What should I look for in a London branding agency?
Relevant work you can see, senior people doing the work, a clear process from strategy to launch, and an honest scope. Our guide on how to choose a branding agency in London covers the questions to ask before you sign.
From the journal

After Black Friday: How to Turn One-Off Buyers into Loyal Customers
Black Friday brings new customers. Whether they stay depends on what happens in the next few weeks.

Airbnb’s Bélo: What a Symbol Anyone Can Draw Teaches Us About Brand Design
Airbnb’s 2014 rebrand is often cited for its logo, but the bigger lesson is how the logo came from an idea.

B2B Brand Storytelling: How to Tell Your Story Without Sounding Like a Brochure
Business-to-business buyers are still people. They want to understand what you do, trust that you’ll deliver and feel confident explaining the decision to a boss.

The Night Before Black Friday: A Last-Minute Brand Checklist
Black Friday is Friday 27 November, with Cyber Monday on Monday 30 November.

Brand Metrics That Matter for Small Businesses (and Ones You Can Ignore)
There are plenty of numbers you could track about your brand and most small businesses don’t have time for them all.

Brand Refresh or Full Rebrand? How to Choose
The words “refresh” and “rebrand” are often used as if they mean the same thing.
Explore our other services
Start with a free brand consultation
Tell us where your brand is today and where you want it to go. We’ll talk it through and tell you honestly whether we’re the right fit.
1 chair to 3 branchesHestory grew from 200 to 11,000 customers and from 6,000 to 120,000 followers. See the projectPrefer to pick a time now? Book a call directly
Recent clients: Hestory, Men From Mars, Beacon Hill Healthcare

How much does branding cost in the UK?
Men from Mars