What the score measures
The check looks at the things that decide whether a brand works: a clear position, consistent use, a defined voice, credibility and whether you can measure what it produces. Each answer scores two, one or zero, giving a total out of twenty.
It is a quick self-assessment, not a full brand audit. If the score points to gaps, our London branding agency team can review your brand properly.
Frequently asked
Is this a real brand audit?
It is a fast self-assessment based on the questions we ask first in a brand review. It will show you where to look, but it does not replace a full audit of your brand, customers and competitors.
Are my answers stored?
No. The check runs in your browser and your answers are not sent or saved.
What counts as a good score?
Fifteen or more out of twenty means strong foundations, eight to fourteen means solid but inconsistent, and under eight means the brand needs foundational work.
Explore our other services
Want help with what the score shows?
Book a free consultation and bring your score. We will tell you honestly which gap to fix first.

Hestory
How much does branding cost in the UK?
Men from Mars