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How healthy is your brand? Find out in two minutes.

Ten questions about positioning, consistency and credibility. You get a score and the three things most worth fixing first. It is free and nothing you enter is stored.

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1 of 10 · PositioningCan you explain in one sentence who you are for and why you are different?
2 of 10 · GuidelinesDo you have written brand guidelines that your team actually uses?
3 of 10 · ConsistencyDo your logo, colours and fonts look the same on your website, social media, documents and packaging?
4 of 10 · ClarityWould a stranger understand what you do within five seconds of landing on your homepage?
5 of 10 · CompetitorsDo you know your three closest competitors and exactly how you differ from them?
6 of 10 · VoiceIs your tone of voice defined, so that anyone writing for you sounds like you?
7 of 10 · PerceptionDo customers describe your business the way you would want them to?
8 of 10 · CredibilityDoes your brand look as credible as the prices you charge?
9 of 10 · MeasurementDo you know how many enquiries your website produces each month?
10 of 10 · NameIs your name easy to say, spell and find on Google?

What the score measures

The check looks at the things that decide whether a brand works: a clear position, consistent use, a defined voice, credibility and whether you can measure what it produces. Each answer scores two, one or zero, giving a total out of twenty.

It is a quick self-assessment, not a full brand audit. If the score points to gaps, our London branding agency team can review your brand properly.

Frequently asked

Is this a real brand audit?

It is a fast self-assessment based on the questions we ask first in a brand review. It will show you where to look, but it does not replace a full audit of your brand, customers and competitors.

Are my answers stored?

No. The check runs in your browser and your answers are not sent or saved.

What counts as a good score?

Fifteen or more out of twenty means strong foundations, eight to fourteen means solid but inconsistent, and under eight means the brand needs foundational work.

Want help with what the score shows?

Book a free consultation and bring your score. We will tell you honestly which gap to fix first.

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