Trusted by growing brands
What's included in a brand identity project
Every identity project starts with the strategic groundwork — who you're for, what you stand for, how you want to be perceived — before a single visual is designed. That's what makes the identity hold up as the business grows.
- Logo and visual identity system
- Typography and colour frameworks
- Brand voice and communication guidelines
- Full brand guidelines documentation
Built to be used, not just admired
We hand over a system your team can actually use — templates, guidelines and assets that keep the brand consistent across everything from a business card to a billboard, without needing to call us every time.
"Coffee & Candle have been working closely along side Hestory to develop an amazing rebrand, from an idea to a BRAND!"
Frequently asked
What's the difference between a logo and a brand identity?
A logo is one asset. A brand identity is the full system it belongs to — typography, colour, imagery, voice, and the guidelines that keep all of it consistent as a team, agency or supplier grows the brand without you in the room.
Do you design brand guidelines?
Yes — every identity project we deliver includes full brand guidelines documentation, so your team can apply the identity consistently without coming back to us for every asset.
Can you refresh an existing identity rather than starting from scratch?
Yes. Not every brand needs a full rebuild — sometimes the strategy still holds and the identity just needs sharpening. We'll tell you honestly which one your brand actually needs.
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Let's talk about your identity
Book a free consultation and we'll walk through where your current identity is falling short — and what a strategy-led identity system could do instead.