How much does branding cost in the UK?
Men from MarsLogo and branding design in London, built on strategy first.
Branding is more than a logo. It’s the look, colours, type and tone that make people recognise, trust and choose you. Coffee & Candle designs branding in London that is built on your strategy, so it works as hard as it looks.
What’s included in a branding project
Every branding project starts with the strategic groundwork: who you’re for, what you stand for and how you want to be seen, before a single visual is designed. That’s what makes the branding hold up as the business grows.
- Logo and the full look of your brand
- Typography and colour frameworks
- Brand voice and communication guidelines
- Full brand guidelines documentation
Built to be used, not just admired
We hand over a system your team can actually use — templates, guidelines and assets that keep the brand consistent across everything from a business card to a billboard, without needing to call us every time.
Launching a new brand?
If you are building a brand from scratch, our startup branding agency in London page explains the faster, founder-friendly process we use for new businesses.
Ready to start? Tell us where the business is today.
Frequently asked
What’s the difference between a logo and branding?
A logo is one asset. Branding is the full system it belongs to — typography, colour, imagery, voice, and the guidelines that keep all of it consistent as a team, agency or supplier grows the brand without you in the room.
Do you design brand guidelines?
Yes — every branding project we deliver includes full brand guidelines, so your team can apply the branding consistently without coming back to us for every asset.
Can you refresh our existing branding rather than starting from scratch?
Yes. Not every brand needs a full rebuild — sometimes the strategy still holds and the branding just needs sharpening. We’ll tell you straight which one your brand needs.
From the journal
Airbnb’s Bélo: What a Symbol Anyone Can Draw Teaches Us About Brand Design
Airbnb’s 2014 rebrand is often cited for its logo, but the bigger lesson is how the logo came from an idea.
B2B Brand Storytelling: How to Tell Your Story Without Sounding Like a Brochure
Business-to-business buyers are still people. They want to understand what you do, trust that you’ll deliver and feel confident explaining the decision to a boss.
Brand Refresh or Full Rebrand? How to Choose
The words “refresh” and “rebrand” are often used as if they mean the same thing.
Burberry’s Logo Journey: From Monogram Back to the Knight
Burberry changed its logo in 2018 and brought back an older symbol in 2023.
Dunkin’ Drops ‘Donuts’: When Should You Simplify Your Brand Name?
When Dunkin’ Donuts became simply Dunkin’ in January 2019, the change looked small, but it was a significant decision about what the brand wanted to be known for.
Event and Trade Show Branding: A Practical Checklist
A stand at a trade show or a pop-up event gives you a few days to make an impression on many people at once.
Explore our other services
Let’s talk about your branding
Book a free consultation and we’ll walk through where your current branding is falling short, and what strategy-led branding will do instead.
1 chair to 3 branchesHestory grew from 200 to 11,000 customers and from 6,000 to 120,000 followers. See the projectPrefer to pick a time now? Book a call directly
Recent clients: Hestory, Men From Mars, Beacon Hill Healthcare