The Startup and Small Business Branding Guide: From First Idea to Launch and Growth
Branding a start-up or small business is a different job from branding a large company. You have less money, fewer people and more freedom to be specific. This guide gathers our articles for businesses at that stage, in the order you will probably need them.
If you are short on time, read the startup branding checklist and branding for small businesses.
1. Before you launch
- Startup branding checklist: 12 things to settle before you launch
- Branding for small businesses: where to start on a limited budget
- Brand strategy template: a one-page framework to fill in today
- How to write a positioning statement
- How to name a business
2. Building the brand
- How to create a brand identity
- Logo design brief template
- Brand tone of voice
- Brand messaging framework
3. Launching
- Brand launch checklist: before, during and after
- Does your website reflect your brand?
- How to increase brand awareness
4. Getting help
- How to choose a branding agency in London
- Agency, freelancer or in-house
- How much does branding cost in the UK?
- How long does a branding project take?
5. Your sector
- Cafés and coffee shops
- Beauty and grooming
- Healthcare
- Professional services
- Food and drink packaging
- Candle and home fragrance
6. As you grow
The three-priority rule for small budgets
When money is tight, spend it in this order:
- Clarity. A clear position and message, which cost mostly thinking time.
- A professional, consistent look. A simple identity done well.
- The places customers actually meet you. Website, listings and packaging.
Everything else can wait.
Working with us
We help start-ups and small businesses at several levels, from a focused strategy and identity sprint to a full brand. See our startup branding agency and small business branding agency pages, or book a free brand consultation for an honest view of what you need now.
