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Small Business Saturday: Seven Ways to Make Your Brand Easy to Find and Easy to Choose
Small Business Saturday falls on 28 November 2026. Seven practical ways to make a local brand easy to find, recognise and choose before the day.
Small Business Saturday falls on Saturday 28 November this year, the day after Black Friday. It’s a good reminder that local and independent brands can win on personality and service, as long as customers can find them and quickly see why they’re worth choosing.
In this article
1. Make sure you can be found
Search for your business on your phone, as a customer would. Check your name, your category and your town. Make sure your opening hours, address, phone number and website are correct everywhere they appear, including Google Business Profile.
2. Say what you do in one line
Write one sentence that tells a stranger what you do, who for and what makes you different. Put it on your website, your social profiles and in your window. Our guide to a positioning statement shows how.
3. Tell your story
People choose independent businesses for the people behind them. Share who you are, why you started and what you care about. See our brand story examples.
4. Look the part
You don’t need a huge budget, but you need to look consistent. The same logo, colours and tone on signage, packaging, social posts and your website make you look established. See brand consistency across channels.
5. Make the first step easy
Can a visitor order, book or ask a question in one click? Add a clear button, a short form and a phone number that works. Fewer steps mean more enquiries.
6. Collect and show reviews
Ask happy customers for a review and make it simple: a link, a card or a QR code. Show the best ones on your website and in your shop.
7. Keep the relationship going
Offer something that brings people back: a small gift, a list to join, a follow-up message. Local brands grow on repeat visits and recommendations.
A quick weekend plan
- Before: fix your listings, update your website’s first screen, prepare social posts.
- On the day: be visible, friendly and consistent.
- After: thank people, ask for reviews, follow up.
Do not rely on one day
The best results come from being clear and consistent all year. Our guide to branding for small businesses takes you through the basics, and our guide to increasing brand awareness covers the longer game.
If you would like help making your brand easier to find and choose, see our small business branding agency page or book a free brand consultation.
Source
- Date from Awareness Days and the Klaviyo calendar
