How much does branding cost in the UK?
Men from MarsDoes your revenue goal add up?
Start from the revenue you want and work backwards. You see the customers, leads and visitors the goal needs, and what the leads would cost. Free, with no sign-up.
What the goal requires
Customers needed
Leads needed
Visitors needed
Is that number of visitors realistic for where the business is today? If not, the gap is rarely fixed by spending more. It is fixed by moving the two percentages: who you attract and how clearly you speak to them. That is brand strategy, and it is where we start.
How the calculation works
Customers needed is your revenue goal divided by the value of one sale. Leads needed is customers divided by the share of leads who buy. Visitors needed is leads divided by the share of visitors who enquire. Multiply the leads by your cost per lead and you have the budget the plan implies.
Use your own conversion rates. A figure borrowed from an industry average tells you what other businesses do, not what yours will.
What to do when the visitor number looks impossible
Most plans that miss their numbers were never checked against the funnel. If the visitors needed are far above what you get today, adding spend only closes part of the gap. The faster lever is the two percentages: attracting people who are right for you, and saying clearly why you are the answer. That work is brand strategy.
Our guide to why marketing spend stops working covers the common causes, and what performance marketing is explains where paid channels fit once the foundation is right.
Ready to start? Tell us where the business is today.
Frequently asked
Where do I find my conversion rates?
Your website analytics show the share of visitors who enquire or sign up. Your sales records show the share of leads who buy. If you do not have these yet, use a best guess and treat the output as a rough check, not a forecast.
Is the cost per lead the same as the cost per sale?
No. Cost per lead is what you spend to get one enquiry. Cost per sale is higher, because only some leads buy. Divide the cost per lead by your lead-to-customer rate to find it.
Is my data stored?
No. The calculation runs in your browser and nothing you enter is sent to us.
Guides to read first
Explore our other services
Does the plan add up?
Book a free consultation and bring the output. We will tell you which part of the funnel to fix first.
1 chair to 3 branchesHestory grew from 200 to 11,000 customers and from 6,000 to 120,000 followers. See the projectPrefer to pick a time now? Book a call directly
Recent clients: Hestory, Men From Mars, Beacon Hill Healthcare