Contact Page Best Practices: 10 Ways to Get More Enquiries

Your contact page is often the last step before an enquiry. If it's confusing, slow or intimidating, you lose people who were ready to talk. These ten practices help turn visitors into enquiries.

1. Keep the form short

Every extra field loses people. Ask for the minimum you need to reply: name, email and a short message. Make anything else optional. Our landing page checklist explains why.

2. Offer more than one way to get in touch

Some people prefer to call, others email, and some like to book a slot. Offer the options that suit your business, and show them clearly.

3. Tell people what happens next

"We reply within one working day" reduces uncertainty. If you'll follow up with a call, say so. Only promise what you can keep.

4. Show your details clearly

Email, phone, address and opening hours where relevant, in text people can copy and tap. On mobile, make the phone number a tap-to-call link.

5. Make it easy on a phone

Large tap targets, fields that pop up the right keyboard and a layout that doesn't need pinching or zooming. Test the whole form on a real phone.

6. Confirm the submission clearly

After sending, show a clear confirmation message and send an automatic acknowledgement email if you can. People shouldn't have to wonder whether it worked.

7. Check that it really works

Submit a real test and make sure it arrives in the right inbox, not spam. Broken forms silently lose enquiries. Test again after any site change.

8. Add reassurance

A short line about privacy, a link to your policy, a testimonial or a recognisable client can calm last-minute doubts.

9. Offer a booking option

A link to book a call removes back-and-forth emails and suits people who prefer a firm time.

10. Track it properly

Set up form submissions as a key event so you can see where enquiries come from and where people drop off. See conversion tracking in GA4.

What to include on the page

• A clear headline, such as "Let's talk about your project"
• The short form
• Contact details
• A line on response time
• Optional: a map, team photo or FAQ

Common mistakes

• Long forms with many required fields
• Hiding the phone number or email
• No confirmation after sending
• A form that sends to an unchecked inbox
• Pop-ups or distractions on the page
• Asking for budget upfront, which can put people off

Beyond the page

A good contact page can't fix slow follow-up. Reply quickly, with a clear next step, and keep a record of every enquiry. Fast, personal replies convert far better than slow, generic ones.

Frequently asked questions

Should I put my email address on the page?

Yes, for most businesses. It builds trust and offers an alternative to the form. Use a role address if you worry about spam.

How many fields should the form have?

As few as you can. Three required fields is a good target.

Can you review our contact page?

Yes. See our website design service, or book a consultation.