Burberry Threw a 170th Birthday Party at Longleat, Hosted by Pierce Brosnan

What happened

According to Ad Ranking’s 2026 Christmas ads tracker, the film launched on 3 November. Brosnan and Shaw host a 170th anniversary house party at Longleat, and the guests include Cara Delevingne, Dwyane Wade and Gabrielle Union.

Ad Ranking’s verdict is that it is more mood than idea, though the country house setting makes the most of the brand’s heritage.

Why it matters

A heritage brand has to answer a question every anniversary: how do you celebrate the past without looking backwards? Burberry’s answer is a British country house, famous faces and Harmony Korine in the director’s chair. The setting says heritage; the guest list says now.

It is also a reminder that mood can carry a luxury film where a product film would not. When the product is a feeling, the film can be one too.

What it means for your brand

• Use heritage as a setting, not a subject. The country house does the work that a timeline would. Read how Burberry changed its own mark in Burberry’s monogram to knight logo lessons.
• Pair old with new. A traditional place with a surprising director keeps the brand current. See Pepsi’s return to the globe for another heritage play.
• Know when mood is enough. Luxury can sell a feeling. Most brands cannot, so start with a clear brand identity.

Cover photo by Erik Esly on Unsplash.