Sports and leisure branding in London that builds loyalty.
Sport is loyalty with a badge on it. Coffee & Candle builds sports and leisure branding that gives a club or a brand a look people wear and a story they repeat.
What makes sports and leisure branding different
Fans, members and sponsors all buy into the same identity. The brand has to look right on a kit, a stand and a screen, and make a sponsor proud to be next to it.
- A position that says what the club or brand stands for
- A badge, colours and type that work on a kit and a screen
- A voice for fans, members and sponsors
- A site built for memberships, tickets and partners
How we help sports and leisure businesses
We define the community and the story first, then build the branding, the site and the campaigns that grow the base.
Take one part or the whole project: brand strategy, logo and branding, website design and performance marketing.
Ready to start? Tell us where the business is today.
Frequently asked
Do you work with grassroots clubs?
Yes. A grassroots club with a strong identity attracts members and local sponsors.
Can you design kit and merchandise?
We design the branding and the system. Production is scoped with you.
How do we start with sports and leisure branding?
Book a free 30-minute consultation. Tell us about the business and who it serves, and we tell you what the brand needs next.
Explore our other services
Building a sports and leisure brand? Let’s talk.
Book a free consultation and tell us about the business. We will tell you what the brand needs next.
1 chair to 3 branchesHestory grew from 200 to 11,000 customers and from 6,000 to 120,000 followers. See the projectPrefer to pick a time now? Book a call directly
Recent clients: Hestory, Men From Mars, Beacon Hill Healthcare

How much does branding cost in the UK?
Men from Mars