How much does branding cost in the UK?
Men from MarsSaaS and technology branding in London that makes the product easy to understand.
A software company loses sales to confusion before it loses them to competitors. Coffee & Candle builds SaaS and technology branding that says what the product does, who it is for and why it wins.
What makes SaaS and technology branding different
Buyers compare three tabs and decide in minutes. The brand has to explain the product in one line, look as solid as the engineering and give a clear next step.
- Positioning that names the buyer and the problem
- Messaging that explains the product in a sentence
- Branding that looks as credible as the product is
- A website built to turn visits into demos
How we help SaaS and technology businesses
We start with the customer and the competitors, then build positioning, messaging and a site designed to book demos. Our guide on B2B brand storytelling covers the thinking behind it.
Take one part or the whole project: brand strategy, logo and branding, website design and performance marketing.
Related reading
Start with our guide to B2B brand storytelling.
Ready to start? Tell us where the business is today.
Frequently asked
Do you work with early-stage startups?
Yes. Startups often need the strategy most, because the product is still changing and the brand has to hold through it.
Can you rebrand a product after a pivot?
Yes. A pivot is a strong time for a rebrand, with the strategy rewritten first.
How do we start with SaaS and technology branding?
Book a free 30-minute consultation. Tell us about the business and who it serves, and we tell you what the brand needs next.
Explore our other services
Building a SaaS and technology brand? Let’s talk.
Book a free consultation and tell us about the business. We will tell you what the brand needs next.
1 chair to 3 branchesHestory grew from 200 to 11,000 customers and from 6,000 to 120,000 followers. See the projectPrefer to pick a time now? Book a call directly
Recent clients: Hestory, Men From Mars, Beacon Hill Healthcare