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Agency

About Coffee & Candle

A London brand and marketing consultancy that starts with strategy and finishes with the work.

Men from MarsBridging the gap between innovation and confidence.See the project
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Fitness and wellness branding in London that builds a community.

A fitness brand sells belonging, not equipment. Coffee & Candle builds fitness and wellness branding that gives a gym, a studio or a wellbeing brand a community people want to join.

What makes fitness and wellness branding different

Members join a tribe and stay for the culture. The brand sets that culture: how it sounds, how it looks and what it expects of people on day one.

  1. A position that says who the brand is for and who it is not
  2. Branding with enough energy to hold up on a wall and on a feed
  3. A tone of voice that motivates without shouting
  4. A site that books trials and memberships

How we help fitness and wellness businesses

We define the audience and the promise first, then build the look, the words and a website designed to convert trial visits into members. Paid campaigns can then send the right people to it.

Take one part or the whole project: brand strategy, logo and branding, website design and performance marketing.

Ready to start? Tell us where the business is today.

Frequently asked

Do you work with single studios?

Yes. A single studio gets a clear brand and a site that fills classes.

Can you help with member sign-ups?

We design the site and tracking around sign-ups, and build paid campaigns to bring people to it.

How do we start with fitness and wellness branding?

Book a free 30-minute consultation. Tell us about the business and who it serves, and we tell you what the brand needs next.

Building a fitness and wellness brand? Let’s talk.

Book a free consultation and tell us about the business. We will tell you what the brand needs next.

1 chair to 3 branchesHestory grew from 200 to 11,000 customers and from 6,000 to 120,000 followers. See the project
Tell us where the business is today. It takes about two minutes.
One of our team will be in touch within one working day to arrange a call.
A free 30-minute call about what your brand needs next.

Prefer to pick a time now? Book a call directly

Recent clients: Hestory, Men From Mars, Beacon Hill Healthcare

What do you need?
Budget (projects start from £8,000)

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