Fashion branding in London for labels with a point of view.
Fashion runs on identity. Coffee & Candle builds fashion and apparel branding that gives a label a clear point of view and a website that sells it.
What makes fashion and apparel branding different
A fashion brand is judged by its taste, and taste has to stay consistent across the lookbook, the label, the site and the feed. Drift is visible fast.
- A position that says what the label stands for
- A logo, type and colour system with range
- A tone of voice for product pages and campaigns
- A store built to carry the look and convert
How we help fashion and apparel businesses
We start with the customer and the story, then build a system strong enough for new seasons and new product lines. Strategy comes first so the look does not need replacing at the second collection.
Take one part or the whole project: brand strategy, logo and branding, website design and performance marketing.
Ready to start? Tell us where the business is today.
Frequently asked
Can you brand a label before the first collection?
Yes. Branding before launch saves a rebrand after it.
Do you build ecommerce sites?
We design the website around the brand and its enquiry or sales tracking. We scope the build with you on a free consultation.
How do we start with fashion and apparel branding?
Book a free 30-minute consultation. Tell us about the business and who it serves, and we tell you what the brand needs next.
Explore our other services
Building a fashion and apparel brand? Let’s talk.
Book a free consultation and tell us about the business. We will tell you what the brand needs next.
1 chair to 3 branchesHestory grew from 200 to 11,000 customers and from 6,000 to 120,000 followers. See the projectPrefer to pick a time now? Book a call directly
Recent clients: Hestory, Men From Mars, Beacon Hill Healthcare

How much does branding cost in the UK?
Men from Mars