What Should a Logo File Pack Include? A Checklist for Getting Your Brand Files Right

One of the most common brand frustrations is the missing logo file. Someone needs a version for a printer, a website or a sponsor's banner, and all anyone can find is a small, blurry JPEG. A proper logo file pack solves this once and for all.

Why it matters

Your logo appears everywhere: packaging, signage, social profiles, invoices, email signatures, slide decks and partners' websites. If the files are wrong, the logo looks wrong. A tidy pack makes sure it always looks right, whoever is using it.

What to ask for

1. The master files. Vector formats (SVG, EPS or PDF) that can be scaled to any size without losing quality. Ask for the original working files too, if you can.
2. Colour versions. Full colour, single colour, black, and white (reversed) for use on dark backgrounds.
3. Layouts. The primary logo, a horizontal version, a stacked version and a compact icon or monogram.
4. Web files. PNG with a transparent background and SVG, plus a favicon set.
5. Print files. CMYK versions for printers and Pantone references where relevant.
6. Social profile versions. Square and circular crops tested at small sizes.
7. A clear-space and minimum-size sheet. How much room the logo needs and the smallest size it can be used at.
8. A one-page usage guide. What to do, what not to do, and who to ask. For a full version, see what to include in brand guidelines.
9. Font files or details, with licence information, so documents match.

A simple folder structure

A tidy structure helps people find the right file fast:

• Logo / Primary / (colour, black, white)
• Logo / Secondary / (stacked, icon)
• Web / Social / Print
• Guidelines

Common problems to avoid

• Receiving only JPEGs
• A logo that only works on white
• No version for very small sizes
• Files named "final_final_v3"
• No record of fonts or colours

Questions to ask your designer

• Which formats are included, and are they all editable vector files?
• Does the logo have a version that still works at 16 pixels, such as a favicon or app icon?
• Have you tested it on dark, light and photographic backgrounds?
• Are the fonts and colours documented, with licences for the fonts?
• Will I own the files, and can I get the originals if I change suppliers?

A good designer will welcome these questions, because the answers show a job done properly.

Keep one source of truth

Store the pack in one shared place and tell the team where it is. Our guide to brand consistency across channels shows how to keep things on track, and a brand book can sit alongside it.

If you're commissioning a new logo, put the file pack in your logo design brief so it's part of the deal from the start. We always include one in our projects. Book a free brand consultation to find out more.