Rebranding Hestory: Defining a new chapter

Hestory Men’s Grooming came to us for a rebrand because they faced several challenges with their existing brand identity. They wanted to refresh their image, strengthen customer engagement and reflect how the business had evolved. This article covers the rebranding process and the results.

The client’s background and challenges

Hestory is a men’s grooming company known for a trendy service and a loyal customer base. Despite that success, the brand had become outdated and inconsistent, and it struggled to create an attachment between customers and the business. Both problems were affecting its market position and how customers saw it, so a full rebrand was needed.

The creative process

We began with in-depth research and brainstorming sessions on Hestory’s core values, target audience and market trends. The design team tested several concepts and settled on a sleek, modern look that conveyed professionalism and innovation. The new colour palette was inspired by the vast landscapes of modern travel and exploration. The redesigned logo is simple and minimal, which made it memorable and a close fit for the service Hestory offers.

The impact of the rebrand

The new logo, website and marketing materials received positive feedback from both the client and their customers. Hestory has since grown from one rented chair to three branches, from 200 to 11,000 customers and from 6,000 to 120,000 followers. The rebrand also improved their market presence and lifted the company’s internal culture.

Hestory’s challenges were a dated, inconsistent brand and a weak link with customers. A modern, cohesive identity addressed both and strengthened their brand presence and customer engagement. If your business faces similar challenges, a rebrand can refresh your image and help you connect with your audience.