Cleveland’s Airports Get a New Brand, With a Logo Each

What happened

Spectrum News 13 reported on 6 November that the airport system, run by the Port Authority, launched the new identity on Thursday under the tagline “Where the Land Meets the Sky”. The original blue and green palette is kept, reflecting Lake Erie and Cleveland’s landscape. The goal is to modernise the system and better reflect the region.

The change will arrive as a phased transition, introduced gradually across the Port Authority’s enterprises. Megan O’Connell, assistant director of marketing, communications and guest experience for Cleveland Hopkins, is quoted on “clear, cohesive and consistent messaging all the way from digital and physical signage”.

Why it matters

A shared brand with separate logos is a hard design problem. The marks have to feel related enough to be one system and different enough to tell the airports apart. Keeping the colours is the safest anchor: signage in blue and green already tells passengers where they are.

The phased rollout is the other lesson. Airports are physical, so every sign has a cost and a timetable.

What it means for your brand

• Build a family, not a single logo. If you have more than one site, product or service, the identity must flex. Our brand identity guide covers the system.
• Keep what people already recognise. Colour carries recognition. See how Edinburgh handled it in Edinburgh Airport rebrand lessons.
• Stay consistent in every format. Signs, screens and print need the same rules. Read brand consistency across channels.

Cover photo by D YQ on Unsplash.