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Colin Firth Narrates Arsenal’s Christmas Film, and It Has the Season’s Best Gag
Arsenal’s ‘Twas the Season, narrated by Colin Firth, comes from its in-house studio. Ad Ranking picks its best gag of the season. What it shows.
Arsenal’s Christmas film is narrated by Colin Firth, and it was made in-house. “‘Twas the Season” launched on 5 November, and Ad Ranking says it has the best single gag of the season.
What happened
Ad Ranking’s 2026 Christmas ads tracker credits the film to Arsenal Creative Studio, the club’s in-house team, and says Marketing Week reported the directors as Si&Ad of Academy Films. Firth narrates, and the players include Alessia Russo, Riccardo Calafiori and Gabriel Magalhães.
The tracker places it third in its picks of the season. Its one reservation: it is a victory lap.
Why it matters
A club with an in-house studio, a famous narrator and its own players in the cast owns the talent, the access and the voice. The film shows what a brand can do when it treats its own people as a casting pool instead of a logo on a shirt.
It sits alongside Liverpool FC’s Nice One, another club using Christmas to talk to fans rather than sell a product.
What it means for your brand
- Your team is a brand asset. People, not logos, are what audiences remember. See brand consistency across channels.
- One great gag is enough. The tracker remembers one moment, not the plot. Build the campaign around a moment people will repeat.
- Keep a house voice. An in-house team works when the voice is clear. Our brand tone of voice guide shows how to define it.
Cover photo by Alex Simpson on Unsplash.
