Men from Mars, an innovative male self-care startup, partnered with Coffee & Candle to bring their vision to life through a bold and distinctive brand identity. As a new entrant in a competitive and rapidly growing industry, they required a complete visual and verbal system that would resonate with modern men, differentiate them from traditional grooming brands, and communicate their forward-thinking approach to self-care. Coffee & Candle worked closely with the founders to uncover their core values, define their unique positioning, and translate their mission into a powerful brand identity designed to stand out, inspire trust, and drive growth from day one.